Copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. The main purpose of writing this marketing copy, or promotional text, is to persuade the listener or reader to act -- to buy a product or ascribe to a certain viewpoint, for instance. Alternatively, copy might also be intended to disuade a reader from a particular belief or action.
Copywriters are employees or independent contractors whose job is to create copy. They generally work in advertising, marketing, or similar promotional fields.
On websites, copywriting may also refer to the methods of writing and wording used to achieve higher rankings in search engines. Often referred to as content writing, it includes the strategic placement and repetition of keywords and keyword phrases on webpages.
More on [ Copywriting ]
Copywriters :: Public Relations

After Makeovers - Learn advanced copywriting skills free by studying 8 before-and-after makeovers of a Web page, sales letter, brochure, media release, seminar flyer, self-introductions, partnership proposal and business bios.
Meta Description: [ Learn advanced principles of marketing free by studying nine before-and-after makeovers of a web page, sales letter, brochure, media
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Ad Writing Newsletter - The Internet Ad Writing Ezine teaches how to write Internet ads that get results.
AdCopywriting.com - Free in-depth tutorials teaching how to copywrite - plus the offer of copywriting services.
Meta Description: [ How to dramatically improve response from your Advertising, Internet marketing, Direct Mail and Web pages with powerful copywriting ]
Advertising Copywriting - Archive of articles by Ajit Kuriakose Varghese.
Copywriting - Learn the nuts-and-bolts of writing copy. From advertising to annual reports, words get your message across. Find out how to put together words in just the right way to get the response you desire.
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Copywriting Basics - From the Small Business Exchange.
Copywriting Site - Tips and information about writing copy that sells.
Meta Description: [ The Copywriting Site: Here you get free information tips and tricks on copywriting that sells. - Marketing Writing ]
CornerBarPR - Articles, news, contacts and chat for PR professionals.
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Excess Voice - Nick Usborne's newsletter, addressing the needs and interests of online copywriters, content writers and others responsible for writing Web pages, newsletters and emails.
Meta Description: [ Online Copywriting: Nick Usborne's Excess Voice newsletter includes dozens of articles and a comprehensive list of resources and reviews for writers of online copy and content. ]
How To Get Started As A Copywriter Or Business Writer - Article by Jim Heath just for people who want to know how to become copywriters or business writers.
Meta Description: [ Advice to those who want to get into
business writing. ]
Nick Usborne - Online copywriting articles and tips to help improve online customer experience. From Nick Usborne, author, speaker, and customer experience consultant.
Meta Description: [ Online copywriting articles and tips to
help improve your online customer experience - from Nick Usborne, highly
respected author, speaker, and customer experience consultant ]
Pandecta Magazine - A guide to writing effective sales copy specifically for the Internet audience.
Meta Description: [ Pandecta. ]
Swipe Your Way to Copywriting Success - Use what is called a swipe file to aid you in writing good ads.
Meta Description: [ Use what is called a SWIPE FILE to aid you in writing good ads. This is a must read for Advertising and Marketing Professionals. ]
The Write Stuff - Tips and tricks for copywriters and would be writers.
WAHM Copywriter - Tutorial-type site. Many articles about copywriting.
Meta Description: [ Here is your opportunity to learn copywriting. If you've visited this website before, you'll know that I'm Alice Seba and I have helped many online business owners increase their search engine traffic, sales and media exposure through my copywriting services. ]
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WalterBurek: Words at Work - E-zine of advice and information about writing that works. Articles on writing, creativity, marketing communications, the English language. Changes bimonthly.
Writing Words That Sell - Andy Brocklehurst gives his 12 step method for writing advertisements that sell.
Meta Description: [ Andy Brocklehurst gives his 12 Step Method for Writing Advertisements that Sell. This informative how-to article concisely shows you the strategy and the follow through for writing persuasive advertising. ]
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