Gourt > Arts > Television > Commercials > Infomercials
Infomercials are television commercials that run as long as a typical television program (roughly thirty minutes or an hour). Infomercials, also known as paid programming (or teleshopping in Europe), are normally shown outside of peak hours, such as late at night or early in the morning. The word infomercial is a portmanteau which is formed by combining the words "information" and "commercial". As in any other form of advertisement, the content is a commercial message designed to represent the viewpoints and to serve the interest of the sponsor. Infomercials are often made to closely resemble actual television programming, usually talk shows, with minimal acknowledgement that the program is actually an advertisement.
Infomercials are designed to solicit a direct response which is specific and quantifiable and are, therefore, a form of direct response marketing (not to be confused with direct marketing). The ad response is delivered directly to television viewers by infomercial advertisers through the television ad. In normal commercials, advertisers do not solicit a direct response from viewers, but, instead, brand their product in the market place amongst potential buyers.
Infomercial advertisers may make use of flashy catchphrases (such as "Set it and Forget it"), repeat basic ideas, and/or may employ scientist-like characters or celebrities as guests or hosts in their ad. Famous infomercial personalities include: Cher, George Foreman (with the George Foreman Grill), Ron Popeil, Chuck Norris, Jack Lalanne, Cheryl Tiegs, Daisy Fuentes and Tony Robbins. The book As Seen on TV (Quirk Books) by Lou Harry, Sam Stall and Julia Spalding highlights the history of such memorable products as the Flowbee, the Chia Pet, and Ginsu knives.
More on [ Infomercial ]
General Merchandise As Seen on TV
Watching infomercials, and there is this thing called the "shake weight"....wtf?!?!
brandidicus (Brandon Bautista) Fri, 01 Jan 2010 07:27:27 -0000
Watching infomercials, and there is this thing called the "shake weight"....wtf?!?!
Girls Gone Wild infomercials make family get-togethers awkward
C0GSW0RTH (Chadwig Kennedy) Fri, 01 Jan 2010 07:25:19 -0000
Girls Gone Wild infomercials make family get-togethers awkward
Tons of infomercials with useless shit. I guess people have problems with cutting brownies, finishing their 12oz sodas, or making smores.
FearTheCrab (K H) Fri, 01 Jan 2010 07:17:44 -0000
Tons of infomercials with useless shit. I guess people have problems with cutting brownies, finishing their 12oz sodas, or making smores.
I should make a New Yearâs resolution to avoid TV infomercials http://t.love.com/285137494
Love_Snuggie (Snuggie Lover) Fri, 01 Jan 2010 07:15:41 -0000
I should make a New Year’s resolution to avoid TV infomercials http://t.love.com/285137494
I Should Ring In The New Year By Staying Up 'Til 4AM Watching Infomercials . . . ;)
Noyestastic (Laura Noyes â«) Fri, 01 Jan 2010 07:15:39 -0000
I Should Ring In The New Year By Staying Up 'Til 4AM Watching Infomercials . . . ;)
@TickleMeStefy CHYEAH! INFOMERCIALS PWN! >;D
Noyestastic (Laura Noyes â«) Fri, 01 Jan 2010 07:13:54 -0000
@TickleMeStefy CHYEAH! INFOMERCIALS PWN! >;D
But Wait! There's More! - NPR's Morning Edition interviews the author of a book chronicling Ronco and the Popeil family. Includes audio clip from the radio interview, and video clips of the Chop-O-Matic and Veg-O-Matic commercials from the 1950s and '60s. [6:38 streaming audio broadcast]
Meta Description: [ On Morning Edition, host Bob Edwards interviews Timothy Samuelson, author of But, Wait! There's More!, a new book about the history of the Popeil family and Ronco television commercials like the Veg-0-Matic and Pocket Fisherman. ]
Infomercial Evaluator - Gives a second opinion of some of the popular infomercials.
Meta Description: [ An honest opinion and evaluation of various popular infomercial products ]
Return Of Infomercials - Article that examines claims made by some of the most popular infomercials.
Ridiculous Infomercial Review - Pokes fun at the form and the products it markets.
Meta Description: [ Ridiculous Infomercial Review chronicles the shameless exaggeration, tasteless products, and pure hokum dispensed by tacky TV infomercials. ]
The Infomercial Toilet - Comedic review of late-night TV infomercials.
Meta Description: [ Hilarious reviews of those asinine late-night TV infomercials - you know, those little 30-minute balls of hell. ]
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