Gourt > Arts > Radio > Jingles
A jingle is a memorable slogan, set to an engaging melody, mainly broadcast on radio and sometimes on television commercials. An effective jingle is constructed to stay in one's memory (colloquially, "ringing a bell"). People often nostalgically remember a jingle decades later, even after the advertised brand has ceased to exist. Nowadays the most common form of a jingle is a radio station's on air musical or spoken identity. The most famous musical identities both past and present include those heard on WABC/WPLJ, WLS/KIIS-FM, Z100 New York, KOST, and KHJ.
The jingle was used on radio from the beginning, and the art of jingle-writing was well-honed by the time television became widely available. The golden age of the advertising jingle was during the US 1950s economic boom. The jingle was used in the advertising of branded products such as breakfast cereals, candy and snacks (including soda pop) and other processed foods, tobacco and alcoholic beverages, as well as various franchises and products that might reflect personal image such as automobiles, personal hygiene products (including deodorants, mouthwash, and toothpaste) and household cleaning products, especially detergent. Today, with the ever-increasing cost of licensing preexisting music, a growing number of businesses are rediscovering the custom advertising jingle as a more affordable option for their advertising needs.
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Happy radio memories - Dispatch Online
Tue, 08 Jul 2008 06:06:59 -0000
Happy radio memoriesDispatch Online, South Africa - 9 hours agoTHERE’S been tremendous interest in, and response to, the memories of old Springbok Radio programmes and jingles aroused here in a couple of articles last ...
This opera is like Are You Being Served, on acid - WalesOnline
Mon, 07 Jul 2008 08:10:46 -0000
This opera is like Are You Being Served, on acidWalesOnline, United Kingdom - Jul 7, 2008Musically, he says he amalgamated everything from mobile phone ringtones and TV jingles, to film noir soundtracks inspired by Hitchcock and David Lynch. ...
Discover Innovative Techniques Using Audio and Video to Market ... - PowerHomeBiz.com (press release)
Tue, 08 Jul 2008 09:41:48 -0000
Discover Innovative Techniques Using Audio and Video to Market ...PowerHomeBiz.com (press release) - 6 hours agoDuring his 25 year career, he has composed countless radio jingles, television scores, and produced music heard all over the world. ...
Beck delivers meaning-of-life musings and psychedelic soda jingles ... - The Plain Dealer - cleveland.com
Thu, 03 Jul 2008 21:31:42 -0000
The Plain Dealer - cleveland.comBeck delivers meaning-of-life musings and psychedelic soda jingles ...The Plain Dealer - cleveland.com, OH - Jul 3, 2008With effervescent harmonies by Chan "Cat Power" Marshall, "Orphans" evokes a psychedelic soda jingle, picking up where Sunkist left off with the Beach Boys' ...
Caption Only - Ottawa Citizen
Sun, 06 Jul 2008 08:04:35 -0000
Ottawa CitizenCaption OnlyOttawa Citizen, Canada - Jul 6, 2008... where children could take their stuffed animals for check-ups. Above, Isabelle Kosche, 4, gets some TLC forher bear Jingles from 'doctor' Kristen Zaine.
Old radio alive, well - Dispatch Online
Sat, 05 Jul 2008 04:47:56 -0000
Old radio alive, wellDispatch Online, South Africa - Jul 4, 2008I had to, seeing as I’d reminded readers about some of the old advertising jingles I could still sing and leaving you all a bit in the air (in suspense if ...
Norman Barrington's Radio Pages - Former radio DJ Norman Barrington features in-depth coverage of jingles, including their history, and supplies an online reference work and jingle archive.
Meta Description: [ Norman Barrington, a former Radio Caroline DJ, presents an insight into the world of Radio Jingles with audio and pictorial illustrations from one on the largest of such archives in Europe ]
| From "A Charlie Brown Christmas". Lucy asks Schroeder to play "Jingle Bells". Schroeder plays it in the style of a ... | |
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