Cheerleading is an activity that uses organized routines made up of elements from dance, gymnastics, and stunting to cheer on sports teams at games and matches, and/or as a competitive sport. A cheerleading performer is a cheerleader.
In 1948, Lawrence "Herkie" Herkimer formed the National Cheerleaders Association (NCA) as a way to hold cheerleading clinics. The National Cheerleaders Association held its first clinic in 1949 with 52 girls in attendance. The next year, the clinic had grown to 350 cheerleaders. By the 1950s, most American high schools had formed cheerleading squads. By the 1960s, cheerleading had grown to be a staple in American high school and collegiate sports. Organized cheerleading competitions began to crop up with the first ranking of the "Top Ten College Cheerleading Squads" and "Cheerleader All America" awards given out by the International Cheerleading Foundation (now the World Cheerleading Association or WCA) in 1967. In 1978, America was introduced to competitive cheerleading by the first broadcast of Collegiate Cheerleading Championships on CBS. In the 1960s National Football League (NFL) teams began to organize professional cheerleading teams. It was the Dallas Cowboys Cheerleaders who gained the spotlight with their revealing outfits and sophisticated dance moves, which debuted in the 1972-1973 season, but were first seen widely in Super Bowl X (1976). This caused the image of cheerleaders to permanently change, with many other NFL teams emulating them. The 1980s saw the onset of modern cheerleading with more difficult stunts and gymnastics being incorporated into routines. Cheerleading organizations started applying safety guidelines and offering courses on safety training for coaches and sponsors. In 1984, Cheer Ltd. Inc. (sic) established the National Cheer Conference (NCC) for cheer coaches to receive instruction and hands-on course work in cheerleading techniques. AACCA is the nationally recognized safety organization, conducting safety courses since 1987. A more recent organization to conduct safety courses is the NCSSE. The spirit industry leaders were united with the unprecedented 2004 establishment of SITA, the Spirit Industry Trade Association. Founded by leaders of nine major cheerleading companies including American Championships, America's Best, AmeriCheer, Athletic Championships, Atlantic Cheer & Dance, Cheer Ltd. Inc, COA, ECA, and UPA, the industry trade association includes both cheerleading companies, affiliate companies, and safety organizations. Another trade organization, OSIP, the Organization of Spirit Industry Providers, consists of over 33 member organizations including Universal Cheerleaders Association, National Spirit Association, USASF, Fellowship of Christian Cheerleaders, Ross Athletic, CheerSPORT, and others. Today, cheerleading has grown to an estimated 4 million participants in the United States alone.
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