The Laser Disc (LD) was the first commercial optical disc storage medium, and was used primarily for the presentation of movies.
During its development, the format was referred to as the Reflective Optical Videodisc System before MCA, who owned the patent on the technology, re-named the format Disco-Vision in 1969. By the time the format was brought to market in 1978, the hyphen had been removed from the format name, and DiscoVision became the official format name. Sales of DiscoVision players & discs began on December 15, 1978 starting in Atlanta, Georgia. MCA owned the rights to the largest catalog of films in the world during this time, and they directly manufactured and distributed the discs of their movies under the "MCA DiscoVision" label. Pioneer Electronics, who entered the market almost at exactly the time DiscoVision titles were going on sale in 1978, began manufacturing players and printing discs under the name laser videodisc. By 1981, Laserdisc (first in CamelCase as LaserDisc, later without the inter caps) had become the common name for the format, and the Discovision label disappeared, simply becoming MCA or (later) MCA-Universal Laserdisc.
MCA also manufactured discs for other companies, including Paramount, Disney and Warner Brothers. Some of them added their own names onto the disc-jacket in order to signify the movie was not owned by MCA. When MCA folded into Universal several years later, Universal began re-issuing many of the early DiscoVision titles as Universal discs. The DiscoVision versions had largely been available only in pan and scan and had often utilized poor transfers. The format has also been known as LV (for LaserVision, actually a player brand by Philips). The players are also sometimes referred to as VDPs (Video Disc Players).
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