Adult Swim, usually rendered swim on bumps, is the name for the adult-oriented television programming block on Cartoon Network featuring absurdist and often ribald comedy in contrast to the more tame daytime Cartoon Network. It premiered on September 2, 2001. On March 28, 2005, Nielsen Media Research began treating the block as a separate channel from Cartoon Network for ratings purposes. * Adult Swim is part of Turner Broadcasting System, headquartered in Atlanta.
Originally a Sunday-only block (that also re-ran on Thursdays), Adult Swim now airs Monday-Thursdays at 10:30 p.m., Sundays at 10:00 p.m., and Saturdays at 11:00 p.m. (all times Eastern/Pacific), with an encore airing at 2 a.m. and then ending with older shows (depending if there is any time left, as on Sundays the programing encore ends at 6:00 a.m., leaving no time for old shows). Adult Swim programming may also be viewed online via Adult Swim Fix on adultswim.com.
The block, programmed by Williams Street Studios, the same group that created Toonami and Miguzi, plays American animated series and shorts geared towards adults, and a wide variety of Japanese anime series and OVAs. Promotions for Adult Swim have been targeted towards the college age group (18-24), which constitutes the majority of their viewers. According to a September 1, 2004 article in Promo magazine, representatives travel to 30 universities across the U.S. to promote the Adult Swim lineup, including handing out posters for students' dorm rooms.
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Adult Swim - Cartoon Network official site with schedule, profiles, video clips and MP3s from Home Movies, Harvey Birdman: Attorney At Law, Space Ghost: Coast to Coast, Baby Blues, Sealab 2021, Aqua Teen Hunger Force and other original programming.
Meta Description: [ The official site of [adult swim]. ]
Whoosh! Adult Swim Episode Guide - Episode guide listings for all the series that have aired on Cartoon Network.
Meta Description: [ Whoosh! Adult Swim Episode Guide. Adult Swim. An animated adult programming block on Cartoon channel beginning Sept. 2nd 2001. It will include new episodes of SPACE GHOST COAST TO COAST (a talk show), LEAVE IT TO BRAK (a sit-com), HARVEY BIRDMAN (a legal drama), COWBOY BEPOP (an anime Sci-Fi dram... ]
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